When: May 1-3, 2017
What: Featuring sessions on Member Recruitment and Retention with Mark Levin, Legislative Employment Issues and Their Impact with Craig Regelbrugge, multiple opportunities for networking and idea-sharing, and much more.

Catamaran Resort Hotel and Spa
3999 Mission Boulevard
San Diego, CA 92109

Discounted Room Rates:
(Discount rates end April 3, 2017)
Single/Double Occupancy: $160
Triple Occupancy: $180
Quadruple Occupancy: $200

Click here to reserve your room now, or call the Catamaran Resort Hotel and Spa at 1-800-422-8386



Full Schedule of Events:

Monday, May 1st
12 – 2 p.m. NLAE Board of Directors Meeting
2:30 p.m. – 4:30 p.m. Attracting New Members: Developing and Delivering a Powerful Value Message – Mark Levin

Is there anything really new in membership recruitment? Of course there is, but there is nothing new about what members want from their membership- they want value. In this first session attendees will get the chance to develop a focused value message for their organization and then determine the best methods for getting that message out to the best prospects.

5:30 p.m. – 6:30 p.m. Cocktail & Networking Reception
Evening Dinner on your own

Tuesday, May 1st
8 a.m. – 9:30 a.m. Breakfast with Mark Levin – Managing the Membership Experience: Things You Can Do to Engage and Retain Members at the Highest Levels

Don’t waste all that effort to attract new members by losing them right away. You have to have a concise and well-defined plan of action for getting new members on-boarded effectively, engaged appropriately, and renewed on time. In this session you’ll get a checklist of things you can do to keep a higher percentage of your members each year.

9:30 a.m. – 9:45 a.m. Break
9:45 a.m. – 10:00 a.m. Welcome & Know Your Neighbor – AmericanHort CEO Ken Fisher
10 a.m. – 10:30 a.m. Workforce Woes – Our members’ struggle to find and retain sufficient labor is crimping industry growth and has everyone scrambling for options. Craig Regelbrugge will lead a discussion of the federal picture, followed by a group discussion creative ideas that have worked locally.
10:30 a.m. – 10:45 a.m. Break
10:45 a.m. – 11.45 a.m. Employment Issues and Their Impact on the Association World – Steve Shropshire and Amy Robinson from Jordan Ramis Law Firm
11:45 a.m. – 12 p.m. We Bee Awesome:  Horticulture’s Opportunity to Bee Part of the Pollinator Health Solution! – Craig Regelbrugge
12 p.m. – 1 p.m. Lunch
1:15 p.m. – 3:15 p.m. Waters Impact on Horticulture

In addition to discussing the following questions, the panel will lead interactive discussion with NLAE members on water use issues, and potential solutions, happening in their states.
What does the future hold for water-use policy in the horticulture industry? What are solutions that the horticulture industry (both growers and landscape professionals) can bring to the table to address current and future challenges?

John Farner Government and Public Affairs Director, Irrigation Association, Moderator
Warren Gorowitz Vice President of Sustainability, Ewing Irrigation
President Elect, Irrigiation Association
Paul McFadden Senior Sales Manager – National Accounts, Toro Micro-Irrigation
Past President, California Agriculture Irrigation Association
Carlos Michelon Principal Water Resources Specialist, San Diego County Water Authority
3:15 p.m. – 4:30 p.m. Show & Tell
5:30 p.m. – 7:30 p.m. Group Dinner

Wednesday, May 3
8 a.m. – 9 a.m. Continental Breakfast
9 a.m. – 9:30 a.m. NLAE Membership Meeting
9:30 a.m. – 11 a.m. Growing Successful Communications Programs – Scott Robertson
In 2017, there are so many tools we can use to communicate to our audiences and get what everyone is ultimately after – strong, healthy long-term relationships
11:15 a.m. – 12 p.m. 30 Ideas in 30 Minutes (+ Q&A)
12 p.m. Lunch