Our Mission: To be the leading resource for green industry association professionals.

The Nursery & Landscape Association of North America (NLAE) is a professional society dedicated to supporting the professional needs of the chief staff executives (and their staff) of North America’s green industry organizations. Our members include the chief staff executive of regional, state, provincial, multi-state, or national organizations that support the greater horticulture industry.

The purpose of this organization is to foster the cooperative effort of its members in problem solving; the development and improvement of services to its members and their respective associations; the dissemination of information to its members; and, educational enlightenment relative to association management. NLAE is dedicated to the development of its members, providing information and opportunities for growth on important topics, including the following:

  • Personal leadership development.
  • Legislative issues specific to the green industry.
  • Staff development and working with volunteers.
  • Association financial strategies.
  • Event and trade show development and management.
  • Engaging future generations.
  • General association management including membership development.

Our Past: NLAE was founded in 1947 as Nursery Association Secretaries. The first meeting was called by the American Association of Nurserymen (AAN) and was held at the AAN convention in Boston. John D. Siebenthaler, secretary for the Ohio Nurserymen’s Association at the time, spearheaded the idea. The original purpose of the association was to discuss the mutual problems that confronted secretaries in the conduct of the affairs in their association and to improve, thereby, their services to their members.

Interested in becoming a contributing member of this dynamic group of professionals? Click here to learn more.