2020 – 2022 Board of Directors​

Our volunteer Board of Directors is elected at the annual conference.

Please contact any officer or director if you have any questions about the association.

President

Linda Reindl

Florida Nursery, Growers & Landscape Association

Linda joined Florida Nursery, Growers and Landscape Association (FNGLA) staff in 1993. She manages FNGLA’s development and delivery of educational programs, committee liaison to several FNGLA committees and is Executive Director for the National Horticulture Foundation (NHF). Linda was born and raised in Wisconsin and earned a B.S. in Mass Communications with an emphasis in Public Relations and a Minor in Public Administration from the University of Wisconsin/La Crosse. She has two daughters and enjoys outdoor sports like hiking, biking and swimming.

President-Elect

Cassie Larson, CAE

Minnesota Nursery & Landscape Association

Cassie Larson became the Executive Director at the Minnesota Nursery and Landscape Association in 2012 after serving first as the association’s Communications Director and then Education & Industry Advancement Director. Larson began her career in corporate consulting at Accenture (formerly Anderson Consulting) leading training design and development teams in retail software implementations for companies such as JC Penney, Gap, Kohl’s and Best Buy. She was prompted to try non-profit work after her experience in corporate America, which led her to an association management where she organized educational programming and trade shows for medical associations across the globe. A passion for association management led her to MNLA’s doorstep in June 2004. She is a Past President of the Associations North board of directors, serves as the President-Elect for the Nursery and Landscape Association Executives, and holds the designation of Certified Association Executive (CAE) from the American Society of Association Executives.

Vice President

Breanne Chavez

Washington State Nursery and Landscape Association

Breanne Chavez is the Executive Director of the Washington State Nursery & Landscape Association (WSNLA). Previously, Chavez served as the WSNLA Communication Director from 2000 – 2011. With a bachelors in public relations from Central Washington University and a certificate in non profit management from South Puget Sound Community College and the Non Profit Leadership Institute, Breanne applies management and marketing skills to a diverse scope of Association programs and initiatives that center around protecting and advancing the industry through advocacy, education and promotion. Her twenty years of experience in nursery and landscape non profit management, has provided Chavez with the foundation to deliver vision and proactive leadership in addressing association relevancy and growth.

Breanne is also the Executive Secretary of the WSNLA Scholarship & Research Charitable Fund, a separate 501(c)3 with an independent board that oversees over $600,000 in funds dedicated to supporting horticulture scholarships and grants. On average, it awards $25,000 in scholarship & grants annually. Breanne is a member of the Nursery & Landscape Association of Executives were she serves as the 2020 Vice President, and also serves on the Washington State Department of Agriculture Nursery Advisory Committee. When not working, Breanne enjoys spending time with family, camping, and working in her garden.

Past President

Vanessa Finney, CPA

Maryland Nursery, Landscape, and Greenhouse Association

Vanessa is the President of Quercus, Inc. a privately held family company that specializes in professional association management, trade show management, and event planning. She currently serves as Executive Vice President of the Mid-Atlantic Nursery Trade Show (MANTS). In addition, she serves as Executive Director for the Maryland Nursery, Landscape, and Greenhouse Association, and is Administrator for the Baltimore County Farm Bureau. Prior to joining Quercus, she worked in public accounting and healthcare finance.

Vanessa earned her Bachelor’s Degree in Business from American University, earned an MBA from Loyola College in Maryland, and is a CPA. She is also a Class III graduate of the LEAD Maryland Agriculture Fellowship Program and a fellow of the 2015 Leadership Maryland program. She currently serves on the board of the LEAD Maryland Foundation, Baltimore Convention and Tourism Board, Nursery and Landscape Association Executives (NLAE) of North America. In addition, Vanessa on the Dean’s Global Leadership Council for the University of Maryland’s College of Agriculture and Natural Resources and recently completed a term on the Maryland Agricultural Commission.

Vanessa resides in Lutherville with her husband Kelly. They have three grown children. She is a life-long member and active congregant of Camp Chapel United Methodist Church. She enjoys hiking, biking, traveling, and teaching Jazzercise.

Director

Scott Grams

Illinois Landscape Contractor’s Association

Scott Grams has been the Executive Director of the Illinois Landscape Contractors Association since 2008.

Since 1959, ILCA has provided landscape professionals with the resources needed to enhance their performance and ensure continued growth and success. The Association’s mission is to enhance the professionalism and expertise of landscape professionals by providing leadership, education, representation, and services while promoting environmental awareness and the value of the landscape industry. The association is pledged to serve as a forum for the free exchange of ideas among landscape professionals, their suppliers and the government, working together for a greener, more beautiful Illinois. ILCA is a 501 (c) (6) nonprofit trade association with more than 800 member companies.

Grams graduated from Purdue University and holds a Master’s Degree from Northwestern. He is married to wife Karla and has two children Zach and Zoe. They live in Downers Grove, IL.

Director

Heather MacRae

Landscape Ontario Horticultural Trades Association

Heather is currently the director of trade shows & events for Landscape Ontario Horticultural Trades Association, where she currently leads the team on Canada’s largest trade event for the green industry, Landscape Ontario Congress. Heather brings over 20 years of event planning experience, specifically iconsumer and b2b exhibitions, her passion is planning, re-inventing and ensuring events offer a first class experience.

Heather has served as a board of director with the Canadaina Association of Exposition Managers, she was the chair of the annual conference in 2018. In 2019 she was nominated by her peers and was the recipient of the volunteer of year award. Heather also serves on a number of committees within her local community.

On a personal level Heather is a proud mother two teenage sons, outdoor fitness, travel and cooking are her pastimes. If you were to ask her favorite movie she would tell you The Wizard of Oz because she couldn’t agree more “there is no place like home”

Director

Amy Upton

Michigan Nursery and Landscape Association

I proudly serve as the Executive Director of the Michigan Nursery & Landscape Association and this year I celebrate my 32nd year working for and with our great, Green Industry.

My time is focused on and being actively involved in member services, public policy, legislative issues, regulatory issues and I serve as the green industry’s link to state, regional, and national agencies and organizations.

I serve on many State and National Boards and Committees to ensure a balanced blend of industry and natural interests, serve as a conduit for communication between industry and other interests, provide education and information about our industry to consumers, the Michigan Legislature, Congress, State and National Agencies and work to maintain a sound, science-based voice as it pertains to issues effecting our industry.

Executive Director

Margaret McGuire-Schoeff, CMP

AmericanHort